Would the anti-smoking ban affect the strategies of a restaurant Essay

Would the counter smoking boycott influence the systems of a café - Essay Example Bans on smoking in cafés and bars are showing up progressively in numerous European nations, similar to Ireland (2004), Italy (2005), Sweden (2005), Norway (2004), and presentation is normal in a lot more soon (Rosted, 2006, p.34-9). In the U.S. numerous states have sanctioned a total smoking boycott in all cafés and bars including: California, Delaware, New Jersey, New York, Connecticut, Maine, Massachusetts, Rhode Island, Utah, Vermont, Washington and Montana. Defenders of sans smoke eateries refer to various motivations to bar smoking in eating foundations. To begin with, decrease of carbon monoxide, a contaminant present in tobacco smoke. An expanded degree of carbon monoxide has been appeared to cause migraine, chest torment, modification of circulatory strain and queasiness (Steenland, 1992, p.48-54). Clinical research shows that recycled tobacco smoke makes 35,000 40,000 overabundance passings from coronary illness every year in the U.S. alone. As a Gallup Poll appears, 52 percent of Americans accept recycled smoke is unsafe. The New York Department of Health found in a recent report that air contamination levels had diminished sixfold in bars and cafés after the boycott became effective. The examination additionally found that 97 percent of the in excess of 22,000 foundations assessed by the city from April 2003 through February were found in consistence with the new law and that 150,000 New Yorkers announced less presentation to re cycled smoke in their work environments since the boycott produced results (Zagat, 2004, p.43-6).Citizens of Helena, Mont. casted a ballot to boycott smoking in every open spot. A half year later the state Legislature revoked the boycott. During the half year boycott, coronary failure rates dropped by 58 percent. When the boycott was lifted, the cardiovascular failure rate returned to past levels (US Department of Health and Human Services, 2000, p.132). Another model: an investigation of Norway's 2004 sans smoke working environment law in bars, cafés and night clubs has demonstrated the law to be an enormous accomplishment with staff breathing improved, nicotine in their pee disposed of and air quality has been tidied up (Rosted, 2006, p.88-96). The idea of more sans smoke eateries is by all accounts pulling in supporters. An investigation in New York reports that 96 percent of those reviewed are eating out as regularly or all the more frequently since a sans smoke feasting boycot t was built up. In addition, eatery openings dwarfed closings by a 2-1 proportion (Zagat, 2004, p.52-6). Second, the smoking boycott brings about a large number of advantages for the administration and security of the eatery, including diminishing the wiped out time of workers, restricted obligation of mischief to representatives, and diminished danger of fire perils. It gives a more advantageous condition in the eatery and diminishes wiped out time of workers annoyed by colds, sinus issues, asthma, and other respiratory issues activated by recycled smoke introduction. The law cuts the support costs by dispensing with consumes to floor coverings, stalls, tables and different decorations. Smoking boycott disposes of filthy ashtrays and cinders and butts on the floor. It shields the eatery's proprietors from stressing that bread and baked goods will get smoke smell. The law gets rid of grievances from non-smokers troubled by the smoke in the foundation. It makes seating simpler: the eatery's representatives won't need to stress over placing clients in the

Persil Company Essay

1. Foundation Henkel is a worldwide organization established in Germany in 1876. Henkel is a main firm with worldwide acknowledgment and is positioned among the Fortune Global 500. The association produces many driving items and brands, for example, Persil, Schwarzkopf, Loctite, Pritt, Sellotape and Right Guard. It works in three business regions: Laundry and Home Care, Cosmetics/Toiletries and Adhesive Technologies. As appeared in Figure 1. (see Appendix), Adhesive Technologies speak to 48% of complete deals, trailed by Laundry and Home Care with 29% and Cosmetics/Toiletries at 22%. In 2010, Henkel accomplished yearly deals of â‚ ¬15,092 million and a total compensation of â‚ ¬1,143 million. (Henkel 2011) The organization works in more than 125 nations, in five mainlands. Henkel utilizes more than 48,000 staff, 80% based outside of Germany. Figure 2. (see Appendix) shows that most deals are to Growth areas (41%) trailed by Western Europe (36%) and afterward Northern America (18%) (Henkel 2011). Henkel targets the two enterprises and family units, pointing a few battles at associations, for example, laundries, emergency clinics and parlors and others towards families. Henkel states that â€Å"For an enormous extent of our corrective items, our clothing and home consideration items and our purchaser cements, ladies consider as a part of the immediate or circuitous objective client group† (Henkel 2011). Henkel’s technique comprises of three needs: accomplish full business potential, center more around clients and reinforce the worldwide group. A definitive reason for Henkel’s system is the further improvement of the company’s intensity and to forever set up a triumphant culture. (Henkel 2011) Persil is one of Henkel’s driving brands. First presented in 1907, Persil is eminent just like the main monetarily accessible â€Å"self-activated† clothing cleanser. Persil had enormous achievement and caught the greater part in the German piece of the overall industry. These days, Henkel sells Persil items in various nations; chiefly Germany, France, Spain, Mexico, China. Persil has likewise received nearby names, for example, LeChat in France, Dixan in Greece, Italy and Cyprus and Wipp in Spain and China. The achievement of Persil was because of two primary elements. Right off the bat, for being the pioneer in changing the entire cleanser showcase, making itself detectable from the opposition. The second, was Persil’s item introduction and bundling, causing the European individuals to feel recognized. These upper hands have brought an enormous after of steadfast clients all through the various nations Persil is sold in. In this paper we will break down Henkel’s technique for the Persil brand and make suggestions. 2. Marking STRATEGIES Brand techniques are a significant piece of the showcasing system process. There are three angles inside brand methodology: brand reach, brand situating, and brand design (Homburg, Kuester, and Krohmer 2009, p.141). Brand reach is about the land and vertical reach of the organization. Brand situating is the demonstration of structuring the company’s brand to a particular spot in the psyches of the clients. Brand engineering takes a gander at the structure of the brands in the organization and the connections between those various brands. Brand reach has two distinct viewpoints, land reach and vertical reach. The land arrive at alludes to the extension the brand comes to over a region. Henkel’s overhaul of the brand will arrive at all of the various nations they are selling in. The vertical reach clarifies the utilization of the brand all through the worth chain. There are two choices with respect to the vertical reach of a brand; fixing marking and handling marking. Fixing marking clarifies the utilization of brand materials all through the whole worth chain. For instance, the utilization of Intel processors in a few distinctive PC brands. The inverse is clarified by handling brand, where the brand isn't seen all through or even toward the finish of the creation procedure. A case of this can be seen when buying a vehicle. Purchasers know about the vehicle mark however don't have the foggiest idea who created the airbags. (Homburg, Kuester, and Krohmer 2009, p.142) Brand situating is the following part of brand system, which has three sections to dissect. The brand center is the character of the organization, which is otherwise called the statement of purpose. Persil’s brand center is the pioneer of first dynamic specialists in quite a while advertise. The following part in the brand-situating model is brand benefits. This represents what the item brand offers its clients. Persil’s clothing cleansers offer the open a simple method to wash garments and a huge scope of various items, thus prompting an improved personal satisfaction. Both of these perspectives are incorporated inside the general brand character, which implies the characteristics related with the brand. Dependability, realness, unwavering quality and versatility are instances of attributes that fit Persil’s brand character. Brand picture is the impression of a brand’s absolute character in the clients mind. The closer the brand picture and brand character are to one another, the more effective a brand is probably going to be. This is appeared in Figure 3. (see Appendix). (Homburg, Kuester, and Krohmer 2009, p.143) The relationship to competitors’ brands is additionally a helpful method to dissect brand situating. There are two unique sorts of situating in marking, separation and comparably situating. Separation is situating your image in an astoundingly unexpected region in comparison to some other brand available. Likeness situating is situating your image in a comparable zone to those as of now available. An item map is utilized to delineate similitudes are contrasts. As Persil was the pioneer for dynamic operator cleansers in the clothing cleanser advertise, it utilized the separation approach. Brand engineering is the third and last part of the brand methodology. Brand design is the structure of the considerable number of brands in an organization and their between connections inside the organization. Brand design doesn't see choices made for singular brands yet more, the auxiliary choices for the whole brand assortment of an organization. There are three sorts of marking methodology when considering brand engineering; single marking procedure, single umbrella marking system, and numerous umbrella marking technique. (Homburg, Kuester, and Krohmer 2009, p.145) The single marking technique represents an organization where every item has its own image, and is sold under its own image name instead of under the organization brand name. Henkel markets its items, for example, Persil, under individual brand names as opposed to under the Henkel organization brand. Single umbrella marking is something contrary to single marking technique. This is the place all items or administrations are set apart under a similar brand. Different umbrella marking is the blend between the two kinds. Keeping diverse brand names separate can be trying for most organizations. In any case, Henkel has such huge numbers of long periods of involvement with this territory that dealing with this would not be an issue. Persil, for instance, is advertised as a different brand by Henkel and has been a pioneer in the clothing cleanser showcase for more than 100 years. Changing the name of Persil or other Henkel brands ought not be another option, as it might carry a negative impact to the organization. Since Henkel’s clients, know about isolated brand names, they may not value a change to new names. 3. Item MIX In today’s dynamic market condition, associations continually need to adjust their items because of rising serious circumstances and changing client needs. The item blend is a useful term with regards to expanding the organization’s potential. This can be characterized as the whole scope of items provided by an association at a given point in time (Homburg, Kuester, and Krohmer 2009, p.133). There are three fundamental choices for extending an organization’s item blend so as to get the ideal item portfolio. These are item variety, item separation and enhancement (Homburg, Kuester, and Krohmer 2009, p.134). Item varieties are adjustments of the highlights and attributes of a previously existing item available, without changing the center elements of the item (Homburg, Kuester, and Krohmer 2009, p.134). The variety can be made from various perspectives yet the most well-known varieties are changing the products’ tasteful properties (for example shape, shading), physical-practical properties (for example quality, material) or representative properties (for example brand picture, brand name). A significant point is that item variety is simply an issue of changing a previously existing item, not making another item. Instances of item varieties are another †face lift† structure of a vehicle or another bundling plan of an item. Item separation is an organization’s procedure of adding new item variations to a previously settled item (Homburg, Kuester, and Krohmer 2009, p.135). This is an open door for an association to make upper hands, by recognizing its item from rivals. An association can do this by putting together the item separation with respect to either offering predominant items or making better client connections (Homburg, Kuester, and Krohmer 2009, p.72). In item separation the first item despite everything exists, in examination with item varieties when the adjusted items are not, at this point accessible available. MasterCard is a case of an item separation, because of its different scope of installment arrangements. Broadening is the point at which an association incorporates items into its item blend that don't have direct associations with effectively accessible items in the organization’s item portfolio (Homburg, Kuester, and Krohmer 2009, p.136). By enhancing, the association is looking to build benefit

Deciding to Change Your Major

Deciding to Change Your Major When I was in your shoes as an admitted student my senior year of high school, I was 100% confident in my major. I knew exactly what I wanted to do. Yup. That was me. Come to find out? I was wrong. I changed my major 3 times. Yes, I still graduated on time. Yes, I’m glad I did change my major.  But ultimately, I found out  it’s okay to change your mind. Whether you are reconsidering your choice of major now, planning to explore your options once on campus, or hoping to find a new passion in a class outside of your major, there are steps you can take to find what you were truly meant to do. My biggest piece of advice: talk with your academic advisor. They’re here to help you! You’ll be required to meet with them once a semester, but don’t be afraid to meet with them more than that. The Office of the Provost has a guide for the Intercollegiate Transfer Process that breaks it down by college and major for you. Keep in mind, each college has their own requirements (think: GPA, required classes, etc.) so itll be important to refer to their guide while picking classes. The process of switching your major is going to be different depending on which college youre switching from and which college to. For instance, the College of Business only takes transfer students in the spring of your freshmen year. On the other hand, to transfer to the College of Engineering, you first need to apply to the PREP, Pre Engineering, Program, and from there declare your chosen major. You can read more about the PREP Program and the process on this blog. Changing your major is fairly common on campus, but its not something that will happen overnight. Generally, youll need to stay in the major you were admitted to for your first year on campus. Dont worry! Youll still be able to take classes towards your new major. One last thing! Interested in changing your major now? Call Admissions first. You have the option to submit a Program Change Form through your myIllini account to be considered for a new major on campus. By doing so, youre forfeiting your admission to your current program with no guarantee you will be accepted to the new program youre applying for. At this point, youll be considered a late applicant. Call our office, and well help walk you through the process of what your best next steps should be. Hannah Admissions Counselor I grew up just 30 minutes north of Champaign-Urbana and am a recent graduate of Illinois. As a former Pathway student, I understand the challenges of adapting to life at both a community college as well as a four-year institution. Whatever you're wondering about, I'll help you out!

Are Video Games Bad for Children - 883 Words

Are video games bad for children? The last decade has witnessed enormous improvements in the gaming industry, resulting in an increase in the number of video gamers, especially children and adolescents [1]. As a result of this huge development, video games, especially the violent ones, have been proven to cause aggressive behavior and lack of emotions and social skills [2]. However, many researches have proven that video games can beneficial for children, because it allows them to experience new cultures and civilizations. However, to have a better comprehension about the influence of video games on younger people, we need to take both views into consideration. In this essay, I will critically discuss the effect of video games on children regarding four main aspects. Paragraph 1, education Nowadays, many people associate video games with bad performance in schools [12]. Therefore, many valuable researches and studies have been done on how video games influence negatively on children and adolescents education. One of these studies found that children who are addicted to video games are more likely to have a lower GPA than other students (Anderson Dill, 2000. It also stated that playing video games for long hours will lessen the concentration of children, thus they might have difficulties with comprehending school modules and paying attention to teachers. However, According to a recent research conducted by scientists at the university ofShow MoreRelatedEssay about Violent Video Games: A Bad Choice for Parents and Children2589 Words   |  11 PagesViolent Video Games: A Bad Choice for Parents and Children A twelve year old boy named Paul sits about three feet from the fifty-two inch screen television with his eyes fixated on his character, a humanlike fox. He is able to use his game controller without looking away from the television. 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Management Should Have the Right to Allow a Union in the...

History shows that there has been conflict of power within the workforce between union and management. This essay will discuss if management should have the right to determine whether a union should operate within their workplace. It is necessary first to discuss the roles of unions and management in the workplace and discuss both points of view on the power distribution between unions and management in the workplace. The rise of industrial age led to the rise of industrial factory systems. As the industries grew larger as well as the workplace, it required more employees. As the employees grew in the workplace, their relationship with the employer became less personal hence individuals lost power. (History of Labor Unions Summary †¦show more content†¦In fact, the unitarist management views trade/Labor unions and government-mandated Labor standards as unnecessary. If management is applying effective policies and has good communication with its employees then conflict will not be an issue, hence conflict is seen as a result of poor management. Management with this frame of reference tend to be against unions and government intervention hence will not want unions in their workplace. However, many manager and employees tend to see their workplace or firms in unitary term and are happy with their situations. So in order to avoid conflict management will provide a better working environment, decent wages and work flexibility. However, this perspective is market based because if the company with these frame of reference have goals that are not met, maximisation of profit, then they will tend to cut cost in order to meet this goal. This will lead to several cuts in the workplace such as bonuses, paid leaves and so on. The pluralist frame of reference in management is a complete opposite of unitarist view in terms of unions. The pluralist management perspective consist of employees and employers bargaining in imperfect labor markets in the presence of pluralist conflict. Pluralist conflict is an employment relationship consisting of multiple interest such as employers might want flexibility, intense pace of work, lower Labor cost while employees might wantShow MoreRelatedLegislators Argue That Employees Are Losing Out, Even Though1718 Words   |  7 Pagesbargaining agreements labor unions will create employee pension plans and other benefits. Due to the increase in pension and benefit plans per employee, businesses compare rates to the open market. After the retirement of employees, businesses are required to fund pensions because of pension plan agreements. Also, unions can increase pension and benefit plans when negotiating new collective bargaining agreements, continually raising this business cost. 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Comical Interlude in a Midsummer Nightâ„¢s Dream Free Essays

A comical interlude is a part in a play where there is a break from the main plotting and is a chance for the audience and actors to relax. Some may argue that the final scene in ‘A Midsummer Night’s dream’ is only a comical interlude and nothing more as it does not relate to the main story directly. However, I would argue against this and say that the last scene is written by Shakespeare as a clever way of showing the audience what might have happened to the lovers. We will write a custom essay sample on Comical Interlude in a Midsummer Nightâ„ ¢s Dream or any similar topic only for you Order Now Also, a common convention of comedies is mockery, so the craftsman’s play could be interpreted as a way of mocking the foolish behavior of the four lovers. Another classic convention of comedy is forbidden love. In both ‘A Midsummer Night’s Dream’ and ‘Paramus and Thesis’ there is a couple who are forbidden to marry. In A Midsummer Night’s Dream, it’s Segues forbidding Alexander and his daughter Hernia to marry, ‘Scornful Alexander†¦ And all my right of her I do estate unto Demerits’. This shows that Segues treats Alexander with contempt and considers him unworthy to marry his daughter. The word ‘estate’ shows that Segues treats Hernia as his property and not as a human. This reflects what life was like in the Elizabethan era as women were expected to obey their fathers and men in general. In ‘Paramus and Thesis’, we do not get told that the lovers are forbidden to marry, however Snout says, ‘Paramus and Thesis, Did whisper often, very secretly. ‘ So, we presume that these lovers are not meant to be together- that’s why they’re meeting in private. One explanation to why Shakespeare connected these two is because at the beginning, the forbidden love is very serious as people may die however at the end in ‘Paramus and Thesis’, it is very humorous. It also means that the characters watching ‘Paramus and Thesis’ can look jack and laugh at themselves, so Shakespeare is mocking a key flaw in humanity, our hypocritical nature. In both plays, the couples decide to run off together. Hernia and Alexander go to the forest, ‘Steal forth†¦ And in the wood, a league without the town’. The word ‘steal’ automatically shows you that what they are doing is criminal and very serious. On the other hand, Paramus and Thesis decide to go to Minus’ Tomb’, Wilt thou at Ninny’s tomb meet me straightway. Compared to the serious language used by Alexander, Bottom mispronouncing ‘Minus’ tomb’ for ‘Ninny’s tomb’ is humorous as it wows how uneducated him and the rest of the carpenters are. You could also say that it shows how arrogant Bottom is, as clearly he was not listening when Quince corrects Flute of the same mistake, ‘Minus’ tomb, man’. The more likely explanation is that Shakespeare is showing Bottom to be the arrogant fool he is, as Quince managed to understand it. There is a huge difference in where the couples plan to meet, the forest is a very magical place where as Paramus and Thesis are meeting at a tomb which is a very sad, depressing place. With forests you associate getting lost and infusion which is another classic convention of comedies where as you associate death with tombs and death is a common convention of tragedies. However you could interpret the forest to be like a tomb for the lovers as they fall asleep there and are lucky to be alive thanks to the fairies. The more plausible explanation to why Shakespeare used this comparison between locations is because he wanted to show the strong contrast between a comical forest and a depressing tomb. This is where the stories first start to take different turns and they divide into being a tragedy and a modem. Both plans seem flawless but they are both disturbed in some way or another. In ‘A Midsummer Night’s Dream’, Oberon and Puck disrupt Hernia and Lassoer’s love together by having Alexander fall in love with Helena, ‘anoint his eyes’. The word ‘anoint’ portrays the fairies and very delicate and gentle when really the fairies are quite the opposite. In ‘Paramus and Thesis’, the Lion disrupts the love, ‘[roaring] 0-! [Lion tears Thistle’s mantle]’. This is comical for the audience as the Lion is meant to be a roaring beast and all he says is ‘O’, This could be interpreted to how that Snug is very stupid or to show that he is very shy. It is more likely that he is very stupid as this is a lot more comical for the audience. It also contrasts from ‘A Midsummer Night’s Dream’ as the lion (a fearsome animal) is portrayed comically where as the fairies (conventionally happy) portrayed as powerful characters in the play so it shows the tops-truly nature of the play. In both plays, one of the lovers thinks that the other has been slain. Hernia thinks that Demerits has killed Alexander, ‘Out, dog†¦ Hast thou slain him, then? She thinks this as she is so madly in love’ with Alexander and is full of hatred for Demerits. Shakespeare is trying to young love and show how easily it can affect someone. On the other hand Paramus thinks that Thesis has been eaten by the Lion, ‘O dainty duck! O dear†¦ Lion vile hath here deflowered my dear’. The term ‘deflowered’ is humorous for the audience as Bottom is trying to say that Thesis is dead but it can be seen to mean that she’s lost her virginity to the lion which is extremely comical along with ‘dainty duck also being a sexual reference adding to the comedic value. Both characters use an animal adaptor to portray their emotions, Shakespeare has had Hernia call Demerits a dog to show that she is angry and show that this part of the play is very serious. Bottom/ Paramus says ‘Dainty Duck as he is meant to be upset- but as it’s a humorous production and a duck is a tame animal it is funny because Bottom has most likely made another mistake adding to his egotistical character, it is also a oxymoron as ducks are far from dainty. Not to mention, Shakespeare has used alliteration. There is a connection between both plays throughout and that is still the case in the IANAL part. Alexander and Hernia get married and live happily ever after, where as both Paramus and Thesis kill themselves. ‘Now die, die, die, die’. This line performed by Bottom as Paramus in the play is an extremely comical moment. Bottom is a self- assured and over confident character who tries to make every part of his role eccentric and exaggerated. So he repeats this line to make it more dramatic but it becomes a comical moment because Shakespeare has created Bottoms character for the audience to laugh at. Another interpretation to why Shakespeare has added in his part is because there is no death in ‘A Midsummer Night’s Dream’. This makes sense as the play is a comedy and one of the key conventions of a comedy is that nobody dies and there is at least one marriage at the end. Perhaps Shakespeare included this death of Paramus because the audiences of the time loved seeing people die. So I think the reason Shakespeare killed Paramus off in this humorous way to keep his audience interested and laughing at the same time. The repetition of the word ‘Die’ creates humor as it emphasizes it to the audience and shows how stuck up Bottom is trying to milk every line he has. Another explanation to why Shakespeare has written it like this is because he wants us to remember Bottom’s humorous death. This particular explanation argues that the craftsman’s play does have relevance to the main story as Shakespeare wants you to remember Paramus dying as much as the wedding. So Shakespeare has put in Bottoms death to show you that Alexander and Hernia were lucky to escape death. On the other hand, you could say that Shakespeare wanted to continue the parallel structure right through to the end so in a way he could be suggesting that marriage is like dying. When they awake into the real world once again, Demerits says, ‘Are you sure that we are awake? It seems to me that yet we sleep, we dream’. With it being a comedy the plausible interpretation is that Shakespeare put in the craftsman’s play to simply demonstrate what could have happened, not what actually happened. ‘Are you sure that we are awake? Is a rhetorical question often delivered to the audience as to get them to start questioning themselves as to whether or not they have been truly awake the whole time. So, the green world was all real in the play so the characters ND audience could see the deeper meaning of how humanity has many flaws which are humorous. To conclude, although I understand that the final act is a comical interlude and that’s how most audiences now and then view it, I believe that Shakespeare wrote it in to have a greater meaning than that as it links in to the main plotting so perfectly. The major plot points of ‘Paramus and Thesis’ are not the exact same to ‘A Midsummer Night’s Dream’ but mirrored with tragic conventions instead of comedic to symbolism what could of have happened to the lovers. How to cite Comical Interlude in a Midsummer Nightâ„ ¢s Dream, Papers

Stanislavski Essays (652 words) - 19th-century Theatre,

Stanislavski Stanislavski Konstantin Stanislavski was born on January 17th 1863, in Moscow, Russia. His full name is Konstantin Alekseyev Stanislavski. The son of a wealthy manufacturer, he was granted much financial backing for his amateur theatre endeavors. Stanislavski is famous for his introduction of a new method of preparing for plays. His method resulted in remarkable ensemble acting from those who studied his system. His career work would allow him to be seen as the most influential person in Russian theatre. Stanislavski was very vocal about his dislike for the melodramatic style of acting that was popular at that time in Russia and throughout the world. When he finished his schooling, he decided to do something about it. Stanislavski met and became friends with a successful playwright and teacher of theatre named Vladimir Nemitovich - Danchenko. Danchenko and Stanislavski began to discuss ways in which they could change Russian theatre for the better. After a long meeting on June 22, 1897, the two d ecided to form the Moscow Art Theatre. Their new theatre was established with the hope of finding new truth and realism in theatre. In 1906, Stanislavski began to develop a new system for training actors, while at the same time acting and directing himself. In 1913 he set up an experimental theatre called First Studio, where the primary goal was to develop his new acting techniques. This new studio proved to be the training grounds for Stanislavski's new approach towards acting. On October 29, 1928 Konstantin Stanislavski suffered a major heart attack. While this shocking occurrence put an end to his days of acting, it lit a fire under his passion for directing, teaching and writing. He fine-tuned his methods of acting into a scientific approach. This method of his was the result of many years of trial and error. Stanilavski's method required actor's to experience the feeling of living the life of another person. The basis of this approach was that actors must believe everything that is happening on stage. He made this possible by teaching actors to recall their own personal feelings and emotions and use them on stage. By using these past emotions, actors can transform them into the emotions of the character they are portraying. Observation was also another key point of Stanislavski's teachings. He believed that studying people and their behavior was very beneficial for an actor. The more time an actor spent observing, the better actor he or she would become. Another of Stanislavski's teachings he is famous for is his question 'What If'? This has come to be known as the magic if. This technique was designed to make the actor ask the question 'what if I was in this situation'? If the actor feels that what he is portraying on stage is real, then it becomes real for the audience. Stanislavski aimed to produce dramatic characterizations of great realism and psychological truth. He demanded a lot from his students, and they gave it to him. They had to be very intelligent, have complete self-discipline, perfect control of their voice, diction, physical movement and the ability to experience a full range of human emotions. He expected actors to completely analyze their characters so that they could understand why t hey behaved the way they did. He instructed all of his actors to analyze themselves as well as their characters. From the time he began working with Danchenko until his death, Stanislavski committed himself to revolutionizing the system of actor training. Most of his productions were experimental and what he learned in these he applied to his teachings. Stanislavski discovered that actors who recalled their own feelings and experiences and substituted them for those of their characters were able to create a special link with the audience. This allowed actors not to have to rely strictly on inspiration. The superficial reality of the script became unimportant to the emotional reality of the actor. Theater Essays